Want to learn how to market yourself and your company on LinkedIn? Click the link to download our free white paper: 5 Steps to Becoming a LinkedIn Power User.
It has long been true that everyone’s in sales. Now there’s a new reality: Everyone’s in marketing, too. In the past, Marketing departments controlled their company’s access to the media. Social networking has changed all that. Everyone from the CEO to the night watchman can use social networks to represent the company, its brand, and its offerings.
The new reality is especially exciting for B2B professionals in customer-facing roles. Sales reps, account managers, and services professionals must establish their credentials, build relevant networks, and show themselves to be trusted advisors. Social networks make this process faster, more scalable, and more effective than ever before.
Being on LinkedIn isn’t enough. You need to know how to use it and how to stand out from the crowd. LinkedIn is not simply a rolodex. It allows you to present yourself, make valuable connections, and engage your network in ways that ultimately generate serious business.
Click the link to download our free white paper:
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